How can an Aged Care Provider Improve their Digital Presence?

The Problems in Aged Care

Providing Aged Care Services in the current market has been very difficult due to:

  • The Aged Care Star Rating System being a historical reference of the Aged Care Facility which does not consider current changes to the facility due to ratings being shown for 12 months
  • Difficulties in the industry have been sensationalised by the media
  • Staff shortages will affect the requirement for each aged care resident to have 200 minutes of care per day from October 2023
  • An increase in the number of people requiring home care, residential aged care and community care
  • Many workers not understanding the needs of older Australians
  • Staff shortages due to not enough aged care workers; pandemic burnout; and being poorly paid
  • Difficulty in retaining staff for the long-term


How Can We Help You to Improve your Marketing Strategies?

  • Meet with you and key decision makers to discuss the needs of your business, pain points and strategic advantages in providing services to the Aged Care market
    • Review your competitors, making and implementing recommendations for your website and marketing strategies
    • Review and improve marketing strategies to meet your customer’s needs:
      • Website Review – making recommendations and updates to WordPress websites or working with your staff or web developer to facilitiate those website updates
      • Social Media Review – checking your current social media strategies, making recommendations; developing and implementing a Social Media Schedule
      • On-line Reviews – Audit and recommendations
      • Aged Care Government websites – Check and improve your content on the Aged Care website, Health Direct and other Aged Care government websites
      • Email marketing – Review and Improve your email marketing campaigns
      • Directory Listings – Check and improve our directory listings


How Can We Improve Your Communications Strategies?

  • Develop communications strategies with you, People and Culture, and relevant departments to improve your company’s image, staff morale and ultimately staff retention.
    • Staff Communications – Review strategies and make recommendations for improvements
    • Staff Surveys – Check findings and make recommendations for improvements
    • Staff Training – Making recommendations to improve training
    • Staff Retention Strategies – Reviewing staff provisions and making recommendations for improvements   


Contact Absolutely Digital

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