Here are some of the latest digital marketing trends:
A trend that has been growing in recent years and will continue into the future. By personalising the user experience, customer satisfaction and engagement can increase. Customers will feel like they are being listened to about their specific needs.
2. Artificial Intelligence (AI)
Artificial Intelligence is being used to improve digital marketing strategies by analysing data and automating processes. AI chatbots are becoming more common, which provide instant customer service and a reduced workload for customer call centres.
3. Voice Search Optimisation
Voice Search Optimisation is used more often due to a rise in use of smart speakers and virtual assistants like Amazon’s Alexa and Google Assistant. Content must be optimised for voice search and businesses are optimising content to match the way people naturally speak, instead of the way they type.
4. Interactive Content
Interactive Content includes quizzes, surveys, and polls, are becoming more popular. Users feel more engaged and listened to. The data is valuable to businesses to ensure their products and services match their customers’ needs.
5. Social Media Shopping
Social media platforms are becoming e-commerce platforms. For example, Facebook has its own platform called Facebook Shops which can directly sell products online. Users can browse and purchase products without leaving the app, making the buying process more seamless.
6. Video Marketing
Businesses use videos to engage with their audience and tell stories about their products and services. Customers can relate to these stories.
7. Privacy and Data Protection
Businesses are prioritising data protection measures and transparency with customers. This results in customers becoming more aware of how their data is being used. They also know how their data privacy is being protected.
These are just a few of the latest digital marketing trends. Trends will change from time to time and businesses need to ensure they stay on top of these trends.
If you would like a FREE digital marketing discussion, book a meeting with Ann-Marie Gil.